News & Events

28/06/2019

Commercial Director and Digital Transformation: discussion with Andrea Boaretto and Pietro Speroni at Adico

Our CEO Andrea Boaretto moderated the meeting organized by Adico on 26 June 2019 about the role of Commercial Director in Digital Transformation processes with the partecipation of Pietro Speroni, Commercial Director Carl Zeiss Vision Italia.

27/05/2019

Marketing vs Sales? The new winning partnership within the data-driven B2B multichannel Marketing

Our CEO Andrea Boaretto has been chairman of the main event for B2B marketing, which in its 9^th edition of 23 May 2019 dealt with the complex matter of collaboration between Marketing and Sales.

20/05/2019

Digital opportunities for diabetes: the paradigm change for doctors

On May 16^th -18^th, our CEO Andrea Boaretto intervened in the medical convention “Digitalization and Diabetes of adults” held in Naples with the presence of sociologist Domenico De Masi and UnoMattina journalist Franco Di Mare.

30/11/2018

Innovation in customer profiling: Dynamic Personas® and Artificial Intelligence

Our CEO Andrea Boaretto held a webinar in collaboration with Giovanni Pola, CEO of Great Pixel, in which they dealt with how Artificial Intelligence can support in practice innovative profiling based on Dynamic Personas®.

01/07/2018

AI PATTERN. Digital changed permanently. What do users feel? Fear or consciousness?

Our CEO Andrea Boaretto presented the results of the research about AI Patterns during the 2^nd edition of Experience Matters, the event that brings together Marketing and Design, organized by Personalive in collaboration with Great Pixel and POLI.Design.

23/06/2017

Experience Matters: Marketing + Design. New patterns for digital convergence

Our CEO Andrea Boaretto presented the results of the first Italian research that combines Marketing & Design during the first edition of Experience Matters, organized by Personalive in collaboration with Great Pixel and POLI.Design.