Connection, multichannel, dynamism, complexity
are the daily challenge

To catch and enhance the instant to create a dynamic multichannel brand experience.

We do

Personalive combines market research, marketing and multichannel business model advisory, customer analytics and CRM projects, basing on the Dynamic Personas® original approach for analysis and interpretation of profiles in a multichannel and multidimensional scenario

Download the whitepaper

Training & mindset change

Business training through workshop and courses focused on vision, digital strategy, customer-centric approach and omnichannel marketing

Market researches, profilation & marketing analytics

Market research with customized qualitative and quantitative methods

Creation of Dynamic Personas® and Buyer Personas

Customer journey mapping

Customer profiling, Segmentation , and clustering

Marketing advisory

Design of strategic ecosystems for an omnichannel brand experience

Development of omnichannel marketing strategies as well as strategic and operative marketing plans

Implementation of profiled Digital strategies and omnichannel Content strategies

Project Management

Business model & digital strategy

Omnichannel strategic advisory

Business model & planning for new business or strategic repositioning

Advisory, project management & Coordination of our partners

Go-To-Market strategies

Structuring of Multichannel Ecosystems

Measurement strategy & data analysis

Definition, selection and monitoring of strategic KPIs

Omnichannel and customer-centric approach

CRM Analytics

Monitoring of omnichannel marketing campaigns

Training & mindset change

Business training through workshop and courses focused on vision, digital strategy, customer-centric approach and omnichannel marketing

Scopri di più

Market researches, profilation & marketing analytics

Market research with customized qualitative and quantitative methods

Creation of Dynamic Personas® and Buyer Personas

Customer journey mapping

Customer profiling, Segmentation , and clustering

Scopri di più

Marketing advisory

Design of strategic ecosystems for an omnichannel brand experience

Development of omnichannel marketing strategies as well as strategic and operative marketing plans

Implementation of profiled Digital strategies and omnichannel Content strategies

Project Management

Scopri di più

Business model & digital strategy

Omnichannel strategic advisory

Business model & planning for new business or strategic repositioning

Advisory, project management & Coordination of our partners

Go-To-Market strategies

Structuring of Multichannel Ecosystems

Scopri di più

Measurement strategy & data analysis

Definition, selection and monitoring of strategic KPIs

Omnichannel and customer-centric approach

CRM Analytics

Monitoring of omnichannel marketing campaigns

Scopri di più

Approach

We define business models and innovative omnichannel ideas
starting from the original "Dynamic Personas^®" approach.
The profiling overcomes psycho-socio-demographic approaches, focusing on the individual across the relevant contexts along the omnichannel customer journey, leading the corporate digital strategy to be more relevant and adherent to the needs of the different customer’s facets.

To know more, visit

We are

We are not a communication agency.
Don't talk about "Target" referring to customers and consumers.
We don't do Digital being paid by the pound

Personalive, founded in January 2016 by Andrea Boaretto, Oscar Lambrughi and Francesca Travi, is aimed at companies that perceive the need to rethink the strategic marketing approach in response to the advent of the multichannel scenario (also called omnichannel) in a customer-centric perspective, impacting on strategy, marketing, organization, processes and KPIs.

The acceleration at the PoliHub of the Politecnico di Milano gives us the opportunity to work closely with innovation, and, combined with the development of a network of reliable partners, allows us the possibility to offer to the customer market research, strategic consulting and content strategy at 360° in omnichannel customer obsession logic.

Would you like to find out more?
Follow us on Social Media or get in touch for a talk!