28/06/2019
Commercial Director and Digital Transformation: discussion with Andrea Boaretto and Pietro Speroni at Adico
On June 26th, Adico, the Italian association for commercial, marketing and sales management, held a talk event on the topic “Commercial Director and Digital Transformation: what’s ahead?”.
The event, held in Milan, was attended by more than 40 Italian Commercial and Marketing managers from companies of various industries and dimensions.
Our CEO Andrea Boaretto moderated it, introducing the meeting, underlining the reasons behind a shift towards a wider paradigm which embraces the whole company, and reflecting on the salesman role in the new paradigm. After having highlighted roles and competences of the salesman 4.0 with examples and case studies, a dissertation about the role of Commercial Director in digital transformation processes and projects began, also thanks to the speech of Pietro Speroni, Commercial Director Carl Zeiss Vision Italia, who told the audience his experience in a project where Personalive is a first-in-line active partner.
The final discussion with participants exposed a clear need to expand the competences of both salesman and Commercial Director.
Given the interest shown, new events will definitely take place on this topic.
If you want to receive the event documentation, fill the request form indicating in the message “Adico event documentation 26/06/19”
Stay tuned